Words forged
to hold their shape.
Frameglowcraft writes the sentences your brand runs on — websites, campaigns, product copy and brand voice — built with the same patience Avesta once gave its copper.
Six disciplines, one voice.
Every project starts as words and ends as a result — a signup, a sale, a booked call. These are the crafts we bring to get there.
Brand Strategy
We define the point of view your brand argues from — the promise, the tone, the words you'll never say — before a single line gets written.
Learn moreUI/UX Design
Interfaces where the copy and the layout are designed together, so the words carry their own weight instead of filling empty boxes.
Learn moreSEO Optimization
Structure and language built for how people actually search in Swedish and English, without sacrificing a single readable sentence to keywords.
Learn moreContent Marketing
Articles, newsletters and long-form pieces that build a body of work over months, not a single post that's forgotten by Friday.
Learn morePaid Advertising
Ad copy tested in small batches and scaled once it earns its keep — written for the scroll, not for a client meeting.
Learn moreAnalytics & Growth
We read the numbers behind every headline and rewrite what isn't working — copy is a hypothesis, and we keep testing it.
Learn morePricing built for how projects actually start.
Every service is delivered digitally, wherever you are. Prices are shown in euros, excl. VAT.
The First Draft
A single, sharp piece of copy — the fastest way to see how we write.
- One landing page section or email
- One round of revisions
- Delivered in Swedish or English
- Draft within 3 working days
- Plain-text and formatted export
The Full Forge
Full-site copy and a brand voice guide your whole team can write from.
- Up to 8 website pages, fully written
- Brand voice & messaging guide
- SEO-aware structure and metadata
- Three rounds of revisions
- Dedicated project lead
- Delivery in 3–4 weeks
The Foundry Partnership
An ongoing writing team for brands that publish every month.
- Continuous website & campaign copy
- Monthly content & ad calendar
- Performance review every 30 days
- Priority turnaround on requests
- Direct Slack or email channel
- Cancel or pause anytime
Built where copper once ran through everything.
Frameglowcraft started in Avesta, a small town in Dalarna built on copper — the mines, the works, the red paint on half the houses in the country. We borrowed the same idea for words: heat them, shape them under pressure, and let them cool into something that holds.
We're a small studio by design. No account managers relaying notes between meetings — the person writing your copy is the person you talk to. That's slower to scale, and it's the only way we've found to keep every sentence someone's actual responsibility.
Our clients range from Stockholm scale-ups to family businesses two streets from our office. What they share is a website or a campaign that was, before we touched it, saying less than it could.
We work in Swedish and English, remotely with anyone, and in person with anyone close enough to Avesta for a coffee and a proper brief.
What it's like to work with us.
"Our new site copy actually sounds like the way our team talks to customers — that alone made the whole rebrand worth it."
"They rewrote our product pages and conversions moved within the first two weeks. No fluff in the process, no fluff in the copy."
"The Foundry Partnership changed how we plan content — we stopped scrambling for ideas every month and started following a calendar someone else owns."
"Genuinely the first agency brief where I didn't have to explain our brand twice. They'd clearly done the reading before the first call."
Tell us what needs writing.
Contact
Ricardo German Suarez Betarte
Address
Markusgatan 11
774 30 Avesta, Sweden
Phone
+46 226 555 10Prefer a written brief?
Send us the short version — what you sell, who it's for, and what isn't working yet. We reply within one working day with next steps and a rough estimate.
Email the brief